Iliomare hotel: visual identity

Printing: Offset one Pantone color print with silver hot foil stamping on both sides of the case. Offset four-color CMYK printing for the brochures. Offset one Pantone color print with silver hot foil stamping for both the business cards and with compliments cards. One Pantone color was also applied to the synthetic beach menu. Silkscreen printing with silver Pantone for the pencils.

Finish: Matte soft-velvet lamination on the exterior of the case for maximum protection. Raised embossing, die-cutting, hand folding, and gluing to create a unique case for the hotel’s brochures and menus, which will accompany the client throughout their stay. Creasing and folding for the spa brochure. Raised embossing, die-cutting, and hand folding for the creation of the bill folder.

Binding: Saddle-stitched binding for the “True Blue” brochure and beach menu.

Papers: Sirio White White 400g for the case, business cards, and with compliments cards. Sirio White White 170g for the “True Blue” and spa brochures. Nettuno Blue Navy 300g for the bill folder—all by Fedrigoni. Synaps OM 300g for the external sheet of the beach menu and 230g for the interior, by Agfa.